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News articles, guides, reviews and commentary about Search, PPC, Social, Mobile, Analytics and more.

Search Engine Watch  ClickZ ClickZ Intelligence ClickZ Learn ClickZ Live header-ad-slot November 8, 2017 Search Engine Watch Home Industry SEO What is SEO SEO Checklist Search Engines International SEO Google Algorithm Updates Content SEO Link Building Social Media SEO Site Architecture Image SEO PPC Adwords Tips Paid Search Marketing PPC Tips Landing Pages Display Advertising Twitter Ads Facebook Ads Adwords Features Paid Social Media Remarketing/Retargeting Quality Score PPC Strategy CTR PPC Management/Software/Tools Competitor Analysis – PPC Analytics Guide to Google Analytics GA Events GA Reports SEO Analytics Social Local Local SEO Tips Local SEO for Small Business Mobile Accelerated Mobile Pages (AMP) Mobile Attribution Video Video SEO Video Optimization Content Development Reports Toggle navigation Home Industry SEO What is SEO SEO Checklist Search Engines International SEO Google Algorithm Updates Content SEO Link Building Social Media SEO Site Architecture Image SEO PPC Adwords Tips Paid Search Marketing PPC Tips Landing Pages Display Advertising Twitter Ads Facebook Ads Adwords Features Paid Social Media Remarketing/Retargeting Quality Score PPC Strategy CTR PPC Management/Software/Tools Competitor Analysis – PPC Analytics Guide to Google Analytics GA Events GA Reports SEO Analytics Social Local Local SEO Tips Local SEO for Small Business Mobile Accelerated Mobile Pages (AMP) Mobile Attribution Video Video SEO Video Optimization Content Development Reports How to stop Google AdWords campaigns from failing Disruptive Advertising recently outlined the main reasons that AdWords campaigns succeed or fail, based on an audit of more than 2000 AdWords ... read more PPC 07 Nov 17 | Sam Carter | AdWords Auction Insights report: A key to understanding the competition In our personal lives, it does not often do us much good to compare to others, but in business, it is important to be aware of what our competitors are doing in order to take advantage of opportunities. In this post, we explain how the Auction Insights report in Google AdWords allows you to do just that. PPC 07 Nov 17 | Jason Tabeling Beyond Google Analytics: 10 SEO analytics and reporting tools Analytics and reporting are a critical part of any SEO campaign, and while Google Analytics is a great place to start, it most certainly shouldn't be where you stop. In this post, we'll cover some of the best free and paid tools available for SEO reporting and analytics. Analytics SEO 06 Nov 17 | Jessie Moore Evolving past last-click attribution in paid search Despite its inefficiencies, many marketers use last-click attribution by default to understand the value of their keywords. Getting to the root of the measurement problem and combining complementary data tools can help take your paid search optimization to the next level. Analytics PPC 03 Nov 17 | Mike O'Brien What do you need to know about Chinese search engine Sogou? A few days ago, the news emerged that Chinese search engine Sogou is aiming to raise up to $585 million in a U.S. IPO. The news has caused a stir among those keeping an eye on the Chinese tech space; but for those of us who might not be up on the state of search in China, what do you need to know about Sogou? And what does a Sogou IPO mean for the wider search industry? Industry 02 Nov 17 | Rebecca Sentance What is keyword clustering, and who cares? (Hint: you should!) If you're still optimizing for "keyword strings", you're not alone. But the industry is evolving towards a different tactic that helps you to get to grips with your niche and create great-quality content: keyword clustering. So what is it, and how should you go about using it? SEO 01 Nov 17 | Ann Smarty Google videos vs. YouTube: Which is the best video search engine? Video is booming as a content marketing medium. But which video search engines should you focus on optimizing for? This article will explore the differences between YouTube and Google Videos, the two biggest video search engines on the web. Video 31 Oct 17 | Amanda DiSilvestro What are the SEO benefits of social media? Social media has a host of benefits in a marketing context, including brand recognition and presence, advertising, customer service, content marketing and more. But does it have any benefits for SEO? We delve into the relationship between social and SEO and whether social media has any direct benefits for SEO. In short: "It's complicated". SEO Social 30 Oct 17 | Simon Ensor An in-depth guide to Google ranking factors Last year, our intrepid editor Christopher Ratcliff wrote a ten-part series examining a number of important Google ranking factors in detail. This guide will summarize the key insights from that series for your referencing convenience, with links to the full explanations of each ranking factor. SEO 27 Oct 17 | Rebecca Sentance Customer reviews: The not-so-secret SEO tactic Innovative businesses are turning to customer reviews in an effort to revamp their stagnant SEO strategies. But how can reviews really help your visibility on Google, why does Google value some reviews more than others, and how can powerful reviews help your business boost website conversions? SEO 27 Oct 17 | Mike O'Brien Want to stay on top of the latest search trends?Get top insights and news from our search experts. Subscribe Reports Improve search engine performance with ratings and reviews 26 Oct 17 How to optimize GMB listings for multi-location businesses 02 May 17 Email and the Age of First-Person Marketing 17 Mar 17 Press releases Older Posts 5 steps to making your content smarter The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by BrightEdge found that 97% of marketers view these two areas as converged disciplines. And given that 51% of the traffic arriving to your website is likely from organic search, a growing understanding of the integration between these two areas is essential. Content SEO 26 Oct 17 | Jim Yu How indie publishers can monetize in the shadow of Facebook and Google With multinational technological companies Google and Facebook conquering the field of online advertising revenue, many smaller companies and indie publishers are left wondering where they'll end up in the digital world - if they'll end up anywhere at all. Content PPC 25 Oct 17 | Adam Stetzer Pinterest moves into paid search: What you need to know Pinterest has announced its long-awaited move into the self-serve paid search space, after a period of trial campaigns with select partners. With innovative visual search technology and an ambition to corner the 'discovery' phase of search, this could prove an enticing complement to AdWords for many brands. So, how does Pinterest PPC work, how does it differ from other paid search options, and how can advertisers get started? News PPC Social 24 Oct 17 | Clark Boyd What are the best free SEO resources online? Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. In this post, we share our pick of the best free SEO resources available online. Industry SEO 23 Oct 17 | Jessie Moore 4 common mistakes that tank responsive mobile conversion About 10 years ago, just two screen sizes accounted for 77% of all web usage. Fast-forward to today, and things are very different, with laptops, tablets, smartphones, netbooks and web-enabled TVs among the devices that can access the internet. Responsive web design is the answer to staying competitive in our many-screened landscape - but it isn't a silver bullet. Here are 4 things that can kill your conversion rates even with a responsive website. Mobile 20 Oct 17 | Pius Boachie Killer demand gen strategy, Part 1: Personas and creative development When embarking on demand generation channels such as Facebook and Google Display Network, it is important to first ensure that you understand your core audiences and how to best speak to them. PPC 19 Oct 17 | Sana Ansari Duplicate content FAQ: What is it, and how should you deal with it? There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist. One such question is the widely discussed issue of duplicate content. What is it, are you being penalized for it, and how can you avoid it? Content SEO 18 Oct 17 | Ann Smarty Do you need a PPC management expert? The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert? We look at some of the factors to consider. PPC 18 Oct 17 | Simon Ensor More.. Sign up for SEW Daily Daily news and insights about search engine marketing, SEO and paid search. Subscribe Visit us on: rhc-mpu-ad-slot1 Comments rhc-mpu-ad-slot2 Most Popular Say goodbye to Google: 14 alternative search engines Say goodbye to Google with these 14 alternative search engines, covering everything from information, images, videos, facts and stats. Oh and Gifs. SEO basics: 22 essentials you need for optimizing your site Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding. How to write meta descriptions for SEO (with good and bad examples) What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with search engine optimisation? Can I see some good and bad examples? Going over to the duck side: a week using DuckDuckGo I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors – “You don’t have to use Google. There is another way.” Want to stay on top of the latest search trends?Get top insights and news from our search experts. Subscribe Click here to advertise with us Powered By ClickZ Group Limited All rights reserved 1 Hammersmith Broadway London, W6 9DL chris.williams@contentive.com sam.lawson@clickz.com CATEGORIES Industry SEO PPC Analytics Social Local Mobile Video Content Development Home About SEW Contact SEW Advertise on SEW Site Map Website Terms of Use Copyright & Licensing Privacy policy Cookie & Privacy Policy Friend's email Message https://searchenginewatch.com/ Send × Want to stay on top of search trends?Get top insights and news from our search expertsDelivered to you daily, straight to your inbox. Subscribe No thanks, I am not interested No thanks. 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