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News articles, guides, reviews and commentary about Search, PPC, Social, Mobile, Analytics and more.

Search Engine Watch  ClickZ ClickZ Intelligence ClickZ Learn ClickZ Live header-ad-slot January 11, 2018 Search Engine Watch Home Industry SEO What is SEO SEO Checklist Search Engines International SEO Google Algorithm Updates Google Ranking Factors Content SEO Link Building Social Media SEO Site Architecture Image SEO PPC Adwords Tips Paid Search Marketing PPC Tips Landing Pages Display Advertising Twitter Ads Facebook Ads Adwords Features Paid Social Media Remarketing/Retargeting Quality Score PPC Strategy CTR PPC Management/Software/Tools Competitor Analysis – PPC Analytics Guide to Google Analytics GA Events GA Reports SEO Analytics Social Local Local SEO Tips Local SEO for Small Business Mobile Accelerated Mobile Pages (AMP) Mobile Attribution Video Video SEO Video Optimization Content Development Reports Toggle navigation Home Industry SEO What is SEO SEO Checklist Search Engines International SEO Google Algorithm Updates Google Ranking Factors Content SEO Link Building Social Media SEO Site Architecture Image SEO PPC Adwords Tips Paid Search Marketing PPC Tips Landing Pages Display Advertising Twitter Ads Facebook Ads Adwords Features Paid Social Media Remarketing/Retargeting Quality Score PPC Strategy CTR PPC Management/Software/Tools Competitor Analysis – PPC Analytics Guide to Google Analytics GA Events GA Reports SEO Analytics Social Local Local SEO Tips Local SEO for Small Business Mobile Accelerated Mobile Pages (AMP) Mobile Attribution Video Video SEO Video Optimization Content Development Reports How the latest Google Analytics updates will benefit marketers Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at a deeper level. Analytics 10 Jan 18 | Clark Boyd | Mobile-first indexing in 2018: 3 things SEO professionals should do right now With 2018 now upon us, there is a need to prepare for the upcoming update to Google's search index to prioritize mobile websites, if you haven't already done so. Here are three things SEO professionals need to do immediately to prepare for a mobile-first index and help their, or their clients’, sites weather the storm. Mobile 09 Jan 18 | Pius Boachie Preparing your SEO strategy for the year ahead: 5 key checks The New Year is upon us, full of personal plans made with the best intentions. It also represents a time for businesses and teams to take stock and plan for the coming year; the difference being that unlike personal plans, business plans cannot remain unfulfilled. SEO 08 Jan 18 | Simon Ensor 6 AdWords metrics you should optimize for better ROI Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible extent. Yet this can be easier said than done. By focusing on the right metrics instead of all of them, search marketers can make the appropriate tweaks to optimize their AdWords campaigns. PPC 05 Jan 18 | Guy Sheetrit Which is the best search engine for finding images? Finding the perfect image can be crucial to grabbing the audience's attention, livening up a page, or illustrating a point. To do that, you of course need a good search engine. The web has plenty of different options for image search, from general search engines with an image search function to dedicated search engines for browsing and indexing images. But which offer the best experience? Industry 04 Jan 18 | Pius Boachie How to get mobile SEO for voice search right Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to come. Nonetheless, 62% of marketers have no specific plans for voice search in 2018. How can marketers take action today to tap into two of the most important trends in the industry? Mobile SEO 03 Jan 18 | Clark Boyd Artificial intelligence and machine learning: What are the opportunities for search marketers? The explosion of big data has meant that humans simply have too much data to understand and handle daily. For search, content and digital marketers to make the most out the valuable insights that data can provide, it is essential to utilize artificial intelligence (AI) applications, machine learning algorithms and deep learning to move the needle of marketing performance in 2018. Content Industry SEO 02 Jan 18 | Albert Gouyet Best of 2017: Our top 5 search industry articles As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. So far this week, we’ve rounded up our top five articles on SEO and top five articles on PPC. To wrap up the week, we’re taking a look at our top five most-read articles about the search industry. Industry 29 Dec 17 | Rebecca Sentance Best of 2017: Our top 5 articles in PPC As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. Today, we’ll be turning our attention to the other great staple of Search Engine Watch content: PPC. PPC 28 Dec 17 | Rebecca Sentance Best of 2017: Our top 5 articles in SEO As we come to the end of 2017, we've decided to take a look back at some of our most-read articles throughout the year. First up is, of course, the bread and butter of Search Engine Watch: SEO. SEO 27 Dec 17 | Rebecca Sentance Want to stay on top of the latest search trends?Get top insights and news from our search experts. Subscribe Reports Improve search engine performance with ratings and reviews 26 Oct 17 How to optimize GMB listings for multi-location businesses 02 May 17 Email and the Age of First-Person Marketing 17 Mar 17 Press releases Older Posts Best practices for anchor text optimization in 2018 Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that ... read more SEO 22 Dec 17 | Sergey Grybniak How to highlight search opportunity and create a keyword difficulty metric Whether working client-side or for an agency, the ability to prioritize is essential to ensure you are making the most use of the limited resources you are given. Within, this post we’ll run through a few different ways to show how to highlight opportunity across a keyword set, and introduce a keyword difficulty metric you can use to take prioritizing work to the next level. SEO 21 Dec 17 | Sam Underwood Why linkless mentions are the future of link-building Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages. But over time, the web has evolved, and search engines have evolved along with it - and developed better ways of gauging website authority. Here's what you need to know about linkless mentions and why they're the future of link-building. SEO 21 Dec 17 | Rebecca Sentance How to improve your AdWords conversion rate  Your ad campaigns should bring you closer to new prospects and clients. But how well are you tracking their success? We explain how to improve the conversion rate of your AdWords campaigns. PPC 20 Dec 17 | Tereza Litsa Which tools should I buy to advance my SEO strategy? The complexity of an organic search campaign necessitates some technological assistance. There are plenty of tools on the market, but they vary in price, functionality, and effectiveness. Once you have all the basics in place, which SEO tools should you invest in to take your strategy to the next level? SEO 19 Dec 17 | Clark Boyd How to carry out a mobile SEO audit on your site Mobile optimization should be an integral part of your SEO strategy, and it goes beyond just checking whether your site passes Google’s Mobile Friendly test. In order to cover off all the factors involved in achieving the ultimate mobile-optimized website, it is necessary to carry out a mobile SEO audit on your site. Mobile SEO 18 Dec 17 | Jessie Moore What’s behind the trend towards private search engines? In the last two or three years, the search industry has seen a number of new engines that focus specifically on private search. Is this just a passing fad, or is it indicative of an increasing trend towards secure, private search? And if so, what does it mean for more mainstream search engines like the all-seeing Google? Industry 15 Dec 17 | Rebecca Sentance How much should SEO cost? The price associated with an SEO campaign can be determined by a significant amount of factors: what work has been conducted previously? What internal resources are available to support the campaign? How competitive is the industry? What are the goals of the campaign? As a result, pricing SEO can sometimes feel akin to a ‘how long is a piece of string’ scenario. Industry SEO 14 Dec 17 | Simon Ensor More.. Sign up for SEW Daily Daily news and insights about search engine marketing, SEO and paid search. Subscribe Visit us on: rhc-mpu-ad-slot1 Comments rhc-mpu-ad-slot2 Most Popular Say goodbye to Google: 14 alternative search engines Say goodbye to Google with these 14 alternative search engines, covering everything from information, images, videos, facts and stats. Oh and Gifs. How to write meta descriptions for SEO (with good and bad examples) What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with search engine optimisation? Can I see some good and bad examples? Going over to the duck side: a week using DuckDuckGo I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors – “You don’t have to use Google. There is another way.” SEO basics: 22 essentials you need for optimizing your site Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding. Want to stay on top of the latest search trends?Get top insights and news from our search experts. Subscribe Click here to advertise with us Powered By ClickZ Group Limited All rights reserved 1 Hammersmith Broadway London, W6 9DL chris.williams@contentive.com sam.lawson@clickz.com CATEGORIES Industry SEO PPC Analytics Social Local Mobile Video Content Development Home About SEW Contact SEW Advertise on SEW Site Map Website Terms of Use Copyright & Licensing Privacy policy Cookie & Privacy Policy Friend's email Message https://searchenginewatch.com/ Send × Want to stay on top of search trends?Get top insights and news from our search expertsDelivered to you daily, straight to your inbox. Subscribe No thanks, I am not interested No thanks. Ask me later please Close

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